Changes in consumer behavior in the BRICS countries during the COVID-19 pandemic: The role of trust and anxiety

In the spring of 2020, COVID-19 pandemic created a new reality. Each country has implemented different measures to contain pandemic, which had many consequences for society and businesses. The purpose this paper is improve understanding how changed consumer behavior in BRICS countries discuss role trust anxiety. A systematic literature review with bibliometric analysis was carried out identify research directions reveal anxiety behavior. Differences responses challenges Brazil, Russia, India, South Africa were identified based on an international database online surveys. An empirical study Russian consumers conducted 2020. Cluster factor analyses applied strategies coping crisis. revealed differences level countries. consumers, as one factors changing response pandemic.